Empire Japan Introduces Yumachi and Aina to Europe-Tsukicon 2010
Tsukicon, the largest convention in Northern Europe featuring Japanese music and fashion, was convened in Helsinki Finland. The event took place at both the Gloria Hall and Kulttuuriarena Gloria, on November 13th and November 14h. Including live performances by Japanese rock bands on both days, the convention also feature fashion shows, panel discussions, contests and talk shows. Over 1,000 aficionados from across Europe gathered in Helsinki for the Two-day event.Empire coordinated the appearance of the charismatic "Gal" duo Yumachi & Aina at this year's Tsukicon event. Headilining the event, Yumachi & Aina performed live for the very first time on foreign soil, and were overwhelmingly well received by both foreign press and Japan press that had traveled over to witness the debut.In addition to managing the casting and coordination that allowed Yumachi & Aina to participate in this year's Tsukicon Convention, Empire Entertainment Japan also directed and stage managed the live show.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
