Matt Damon's ONEXONE Foundation Inaugural New York City Gala Event
On October 27, 2010, Empire produced the ONEXONE Foundation's 3rd Annual Gala which included appearances by Matt Damon, Patricia Arquette and Mia Hamm, and performances by Collective Soul, Matisyahu, and other talent.Matt Damon is the ambassador of ONEXONE, and the organization's mission is to preserve a basic quality of life for children locally and globally. ONEXONE had previously had great success with fundraising efforts in Canada and California, and the Foundation turned to Empire to produce a first-ever New York City gala that would surpass all previous efforts.Empire recommended several potential venues and then led ONEXONE staff on a full day of walkthroughs to determine the best space for the project. Capitale was eventually selected as the ideal event space, and Empire was then able to start work on the event production in earnest.
On the evening of the event guests entered the stately venue past a large step & repeat backdrop assembled on the permitted sidewalk. Once inside guests enjoyed an elegant cocktail reception in the foyer surrounded by tables displaying silent auction items. These included a guitar signed by Pearl Jam frontman Eddie Vedder, and dozens of other fantastic items donated by Matt Damon, Josh Groban, New York Rangers' star Chris Drury, and others.After cocktails ended, there was a reveal into the main ballroom that was surrounded with flown banners featuring oversized close-up photos of children from around the world. This visually striking treatment not only decorated the already-ornate room but also served as a constant reminder as to what the event was really all about.
The stage program also started with a perfect fit for the event, children's chorus PS22, which has garnered millions of YouTube hits, singing Matisyahu's song "One Day" which is heard as soon as you log onto http://www.onexone.org. An even greater surprise came when Matisyahu himself joined the 60 kids onstage to sing along with them.After some very funny opening remarks by host Jay Bilas of ESPN and CBS Sports fame, ONEXONE’s President Marc Joubert took the stage along with the organization's founder Joey Adler. They provided some moving words about the organization and the cause at hand, and then turned the podium over to Matt Damon who spoke passionately about the good work accomplished by ONEXONE in many countries, and also about the tremendous amount of work still to be done. Matt also presented the 2010 ONEXONE Difference Award to Patricia Arquette for her tireless work on behalf of the Give Love Foundation.Marquis Jet co-founder Jesse Itzler then brought his incredibly high-energy, larger-than-life personality to the stage, conducting a live auction that raised over $150,000 for the organization while keeping the attendees completely entertained. Other speakers included soccer superstar Mia Hamm and United Nations Deputy Special Envoy to Haiti, Paul Farmer.
During a spectacular dinner break in the action, guests were amazed by 9-year old piano prodigy Ethan Bortnick who handled the stage like an old pro, joking that he was "really little" when he first performed at a ONEXONE event a couple of years earlier. The incredibly talented youngster then had guests out of their seats and singing along to universal classics such as "Piano Man" and "I Will Survive".Next came a headline performance by K'naan, a Somalia-born recording artist whose sound channels Bob Marley and Michael Jackson with a very sophisticated and political protest lyricism. Having seen firsthand the damage done to children in a war-torn country, K'naan was yet another ideal fit for the event. And if that wasn't enough, the evening concluded with an acoustic headline set by Collective Soul, a band with seven #1 mainstream rock hits. The band did not disappoint, opening with "Shine", and also performing "Breathe", "December", "Better Now", "Staring Down", and others. Empire managed nearly every aspect of the gala, including site selection, step & repeat, registration, silent and live auctions, staging, sound, video, and lighting design, stage management, technical direction, florals, signage, and more. Empire was honored to be called on by ONEXONE. Learn more about this worthy organization at http://www.onexone.org/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
