Clive Davis & Carlos Santana Launch Guitar Heaven Album with Special Guests Gavin Rossdale, Chris Daughtry & India Arie
Clive Davis is known throughout the world for discovering some of the most talented musical artists of our time: Alicia Keys, Aretha Franklin, Whitney Houston, Billy Joel, and Bruce Springsteen are just a few of the superstars that Clive David has helped achieve worldwide success.When Clive Davis and Sony BMG / RCA Music wanted to launch legend Carlos Santana's brand new album, “Guitar Heaven The Greatest Guitar Classics of All Time” they called on Empire Entertainment to produce a unique launch event. Empire’s long standing relationship with Hard Rock Hotel and Santana’s residency at the HRH Joint made the Hard Rock the perfect place to host this special event.
At the newest nightclub inside The Hard Rock Hotel & Casino – Vanity - 100 members of media, industry leaders and special invited guests gathered together for an intimate VIP listening event.The audience was a whose who of music including guest vocalists on the album, Chris Daughtry, India Arie, and Gavin Rossdale. Other attendees included NBA Hall of Famer Bill Walton; Mary Wilson of the Supremes, Olivia Harrison (wife to the late Beatles member, George Harrison); and other music industry VIPs. Following the listening party at Vanity. Santana treated fans to a special performance of Supernatural Santana: A Trip Through The Hits at the Joint. Guest vocalists, Chris Daughtry had fans on their feet when he performed "Photograph," Gavin Rossdale entertained the crowd with his rendition of "Bang A Gong," and "India Arie took the stage first to sing the album's first single, "While My Guitar Gently Weeps,” an amazing collaboration with Yo-Yo Ma.Empire assisted with venue selection, coordination of catering, managing production, sound, stage, lighting, audio and HD video record for the listening event at Vanity as well as Santana performance at the Joint.
Empire was proud to work with Sony BMG / RCA Music again to produce another successful and legendary record release event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
