The One Show Interactive's Best of the Digital Decade Awards
On January 11th, 2011, Empire was thrilled to serve as production company for One Show Interactive’s “Best of the Digital Decade” program at New York’s Museum of Modern Art.The One Club, a non-profit organization devoted to promoting creative excellence in the advertising industry, had gathered an esteemed group of Interactive Judges to identify the top ten digital works of the last ten years of One Show Interactive pencil winners. Out of 75 nominations, ten advertising projects were awarded a Best of the Digital Decade distinction for their innovative use of digital media.
Guests entered the warmly lit lobby and were greeted with an impressive display of the evening’s sponsors projected onto the existing video wall at reception. Passing through a red carpet press area, the world’s top advertising clients from companies like Nike and HBO, along with executives and creative directors from leading advertising agencies enjoyed cocktails and innovative passed hors d’oeuvres provided by Abigail Kirsch Caterers. A looping reel of the nominated work was projected onto the museum’s wall overlooking the cocktails. After the cocktail reception, guests climbed the stairs into the lofty Atrium for dinner and the awards ceremony. Set beneath the sixty foot ceilings was an all white stage set that watched the minimal space set underneath a large projection that served as the backdrop. Long, rectangular banquet tables were set for individual ticket guests while circular tables were reserved for the chairman circle seating.
After a three-course meal, the emcee, stand-up comedian and host of Australian Idol, Josh Zepps took the stage and introduced the evening’s ten award winners. As production company for this inaugural award show, Empire handled all event design, planning, technical production, stage management and event logistics, budgeting and coordination.
Empire Entertainment is a leading producer of contemporary award shows and is honored to have served as a producer and sponsor for the Best of the Digital Decade.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
