Megane Ichiba CM Casting
When Megane Top Corporation, one of Japan's leading eyeglass retailers, and agency partner Hakuhodo were looking for an outstanding performer for their upcoming television campaign, they turned to Empire Entertainment Japan for help.Empire Entertainment Japan proposed a wide set of candidates for the campaign, and when the client fell in love with the concept of Parkour, Empire, utilizing its vast worldwide network, contracted the youtube phenomenon performer Daniel Ilabaca. Empire further negotiating and contracted rights for Daniel's appearance in the campaign and coordinated his travel and filming in Japan.The new products, launched in December 2010, are eyeglasses called "Free Fit", and Ilabaca's performance was intended to show off how the special elastic frame allows the glasses to stay in place no matter how vigorously one's head is moved.Megane Top was excited to see their product in action as Daniel performed his stunning acrobatic moves, but overwhelmed when he performed a flipping jump off a 20 foot high building (of course without the product moving).The commercial began airing in December 2010, and is currently the subject of wider press attention including an upcoming behind-the-scenes feature on the commercial to be aired nationally on Fuji Television.
Empire is a leading source of talent for television commercials, spokesperson roles, endorsements, celebrity sponsorships and other celebrity-driven marketing initiatives.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
