Empire Japan Produces Sweet Christmas for SPIRAL LIVE 2010 at Omotesando Hills
For the 2010 Christmas Season, once again Omotesando Hills called on Empire Entertainment Japan for artist casting, production and direction of their Christmas SPIRAL LIVE 2010. Empire proposed, negotiated, booked and produced a variety of artists to make the multi-day event a strong draw for Omotesando Hills during the competitive holiday shopping season.The artists performed on a stage constructed in the center of the grand staircase, beside an 8 meter tall Christmas tree decorated with 250,000 Swarovski crystals.The event successfully kicked off with Misako Sakazume singing tunes from her album "Love Notes", followed by performance by Hanah, Mao Denda, Lil'B, YU-A, Tiara, and Dew. Altogether 7 artists performed across the course of the 7 day event, successfully attracting both new and old customers to Omotesando Hills, and re-confirming the shopping complex as a center of not only Japanese fashion, but culture as well.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
