Empire Japan Produces a VIP Event for Perrier Jouet at ARGO in Tokyo
On September 28th, the number one name in Wine & Spirits, Pernod Ricard sponsored a VIP party promoting one of its subsidiaries Perrier Jouet. The party took place at ARGO, a modern French restaurant located in the Hanzomon Area of Tokyo.Empire Entertainment Japan was called upon to deliver entertainment for the evening that would both augment the luxurious feel of the evening while also providing a perfect backdrop for the champagne party.Empire proposed and produced the female string trio "rush!" and working together with the client developed a customized show that began with a familiar tune, but quickly branched out to more modern music to thematically support the event concept.Empire is a leading provider of entertainment and branded experiences throughout Japan and Asia.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
