Gilt City Pop-Up Shop in NYC!
On January 28th, 2011, Gilt City, the religiously followed online store that provides luxury goods for discounted prices, packed their warehouse onto trucks and neatly unfolded and hung their high-end merchandise in The Altman Building. That evening, the press were greeted with cocktails and passed hors d’oeuvres to preview the sale. The sale itself took place on Saturday, January 29th. With the promise of 75% off the high-end brands, 2,000 tickets were sold-out within hours. The lucky Gilt City members who managed to snatch a ticket began lining up behind velvet ropes in anticipation, hours before the sale opened. Once guests were checked in with I-PADs, they could peruse the racks or go to the bar for SVEDKA Vodka’s specialty drink. They could have a RBC coffee brewed just for them or freshly baked cookies provided by E.E. Cookies. Also featured within the event was a Gilt City pampering station where guests were attended to by facialists, hairstylists and make-up artists providing their complementary services. Empire Entertainment was engaged to be the overall production company of the event, handling event design, planning, technical production, staffing, logistics, budgeting and coordination.
Empire is a unique resource for the design and execution of branded pop-up shops and temporary retail locations / brand experiences in New York and in cities around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
