Empire Delivers NE-YO and Nick Lachey for Club SI Swimsuit, part of Sports Illustrated’s 2011 Launch week events
For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2011, Sports Illustrated Executive Director of Event Marketing Christine Rosa and Events Director Kristen Leoce again selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at the Hard Rock Hotel's Vanity Nightclub, Empire secured the television host of the “Sing Off” and multi-platinum recording artist Nick Lachey to emcee the stage program before an eager crowd of over 1000 guests and sponsors. Following the stage program and Swimsuit model reveal, Empire also delivered R&B artist NE-YO who performed a 45-minute set that had the entire club on their feet. Empire was responsible for securing NE-YO and Lachey and handled all details relating to their appearance and performances with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events.
Empire is a leading provider of high-profile talent for media events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
