Empire Produces International Recording Artists, Julio Iglesias, Natalie Cole, Tom Jones and Alexander Kogan for a very special private birthday party

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March 1, 2011

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When a private client wanted to throw an unforgettable 60th birthday party for his father, he turned to Empire Entertainment to secure his father’s four favorite singers to perform. With an audience of over 350 VIPs from around the world, the event would have to be flawless. While working quickly to contract his father’s favorite artists, Empire worked on technical solutions to accommodate their needs. With some deft negotiating, Empire was able to lock in Julio Iglesias, Natalie Cole, and Tom Jones, all performing with their own full bands, on one small stage in the ornate Grand Ballroom.Additionally, on the other side of the ballroom, a second stage was built where Alexander Kogan would perform with a 29 piece big band on a set that mirrored the orchestra scenes in Meet Joe Black. By alternating performances between opposite stages, Empire managed the time required to reset for the other performances and for the Plaza to serve a sumptuous seven-course dinner. Kicking off the night, Julio Iglesias performed a 45-minute set of his greatest hits, spanning the last four decades. Backed by his full band, Julio took over the room, singing romantic ballads, including a special happy birthday to the guest of honor. Next up on the same stage was Natalie Cole. Performing with a quintet, Natalie’s heartwarming 45-minute set filled the room with an overwhelming feeling of joy. In the middle of her set, Natalie called Alexander Kogan onstage to sing a duet of Charlie Chaplin’s song “Smile.” In addition to many other hits, Natalie included an amazing rendition of “Unforgettable”, a duet with her father, Nat King Cole. Finishing out the night on that same stage was Tom Jones, performing with his 10-piece band. The audience rose to their feet the minute Tom Jones began performing his many rocking hits including “Delilah,” “Mama Told Me Not to Come,” “She’s a Lady,” “Sex Bomb,” and his encore, “Kiss.” Between these exciting performances, Alexander Kogan and his orchestra performed heart-warming renditions of jazz standards, including “Close To You”, “I’ll be Seeing You” and “Accidental Waltz”.During the course of this project, Empire worked to identify talent candidates, negotiate the many elements of the performance contracts, and facilitate the development of a working production plan. Empire also worked to manage complicated logistics including the stage management of an eight-hour show on two completely separate-stages, as well as all travel & logistics for all performers. Empire also oversaw a five-camera HD shoot and multi-track record of portions of the concerts for the client’s archives.Whether it’s securing headline talent with international appeal, handling complicated production and logistical needs, or simply helping a client plan an unforgettable birthday celebration for his father, Empire Entertainment is the ideal producing partner or the most special private occasions in the world! Photos courtesy of Zev Greenfield.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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