Mai Kuraki at Omotesando Hills
Famous Japanese pop singer Mai kuraki kicked off the 2010 Christmas Tree Lighting at Omotesando Hills with a live performance, including the hit single "Tomorrow is the last time" from her new album "Future Kiss".The Christmas tree, decorated with no less than 250,000 Swarovski crystal elements, provided the backdrop for Kuraki's performance for throngs of enthusiastic fans and customers.In addition to proposing, negotiating, booking and producing Kuraki for the event, Empire Entertainment Japan supported in the pre and post publicity of the event, generating excellent media exposure for both client Omotesando Hills and artist Mai Kuraki, and increased foot-traffic for Omotesando Hills.Empire Entertainment is a leading provider of marketing entertainment solutions for retail and real-estate companies across the world, consistently and reliably leveraging entertainment contents to drive quantifiable marketing results for our clients.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
