A Global Credit Card Brand's Anniversary at the Imperial Hotel in Tokyo, Japan
When a famous US Credit Card and Members Services company wanted to celebrate their 50th anniversary in style, they called on Empire Entertainment Japan to deliver their customers with an once-in-a-lifetime show.Empire conceived, designed, negotiated and produced an unprecedented collaboration between the top Jazz artists or Japan and the US.The evening was kicked off with performances by Japanese Jazz vocalist Keiko Lee and jazz trumpeter Hino Terumasa. The audience was then treated to a performance by the famous jazz group Fourplay, led by lengendary artist Bob James. The respective performances by Lee and Terumasa and the Fourplay proved to be just a warm-up to the finale of the evening when all artists joined for their first ever collaboration live. The thrilled reaction of the audience confirmed what the client already confidently felt-that they had just provided their customers with an unforgettable experience.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
