Global Network Marketing Company's 2010 Leadership Seminar and Gala Dinner

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December 1, 2010

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"Unforgettable night filled with unforgettable moments!" These were some of the words of praise Empire received from Amway's senior management, following the completion of the event.As the largest network marketing company in the world, Amway is renowned for the originality and quality of their distributor incentive tours and leadership seminars. When Amway Taiwan decide to hold their 2010 Leadership Seminar in Osaka Japan, they reached out to Empire Entertainment Japan for a turn-key solution for all their event needs.Empire produced both of Amway Taiwan's key events for this tour-the Leadership Seminar and Gala Dinner Event. Empire's provided comprehensive services including concept development, venue negotiation, scripting, stage design, sound & lighting, video, entertainment performances, and VIP wardrobe and entrance performances.

The largest network marketing company in Taiwan, Amway invited approximately 1,100 distributors from Taiwan to participate in the Business Session and Gala Dinner in Osaka Japan.The Business Session, held at the Swissotel Nankai Naniwa Ball, kicked off the day. The session featured key speeches by Amway Taiwan Executives and top distributors, and special coordinated activities for distribute future goal setting.After enjoying the city of Osaka, the distributors gathered at the Osaka Grand Cube to participate in the Gala Dinner. Guests were photographed as they arrived, and using a green screen and post production, Empire was able to composite a single group photo gathering all 1,100 distributors without the logistically complications of needing to gather all members in one place.Once in the ball room, guests were treated to a mesmerizing sample of traditional and modern Japanese entertainment and performances.

Altogether, Empire cast well over 100 performers for the evening including Fuku-musume, Samurais, Ninjas, Sumo wrestlers, originally choreographed traditional Japanese tap dancers, and live musicians.The entertainment finale of the evening featured 57 dancers performing Yosakoi, an exciting Japanese festival dance. The performance was highlighted by the synchronized dance on all 3 of the stages-creating an atmosphere in which every seat in the hall felt central to the excitement-and participation in the dance by all 1,100 of the guests.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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