Spiderman Meets Kurt Wenner Trick Art for Universal Studios Japan's 10th Anniversary

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March 1, 2011

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Universal Studios Japan kicked off their 10th anniversary celebrations with the unveiling of Kurt Wenner's newest and most technically sophisticated work to date.Featuring the Spiderman character, the new artwork tricks the eye through a combination of Kurt Wenner's user of the effects of anamorphic perspective and stereoscopic 3D. The combined impact of the two techniques is nothing short of amazing, and the lines of guests waiting to see, and have their pictures taken in the work are testament to its success as a new attraction.The work itself is approximately 50 feet long and 20 feet wide, and incorporates original vertical artwork as well as existing elements of Universal Studios Japan (including the famous New York Library set that was used in the film Ghostbusters).Empire Entertainment Japan consulted with Universal Studios Japan on the development of their 10th anniversary trick art concepts, and worked together with artist Kurt Wenner to develop the breakthrough artwork. Empire further supported Universal Studios in maximizing press in association with the artwork's unveiling, successfully receiving both domestic and international coverage.Kurt Wenner is also the author of the recently published Sterling Publishing's "Asphalt Renaissance". Asphalt Renaissance brilliantly recounts Wenner's re-imagining of street painting, and how he revolutionized this ancient art by creating a technique that produces astounding images in 3D that reach out of the pavement toward the viewer and appear perilously deep.Featuring photographs of hundreds of his painting, this volume spans Wenner's career and captures his thoughts on art and the ephemeral nature of this work.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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