Empire Produces a Fortune 500 company's General Managers' Meeting for the 14th consecutive year
In April 2011, Empire produced a Fortune 500 company’s General Managers meeting for the 14th consecutive year. The meeting was a multi-day conference at the Walt Disney Orlando & Swan Hotel, featuring a kickoff general session, two awards galas, and a vendor dinner featuring interactive entertainment.For many years the client’s kickoff session was very basic, with executives speaking and presenting powerpoint from a podium. But this year Empire consulted on the scripting and provided stage management to present the information to the attendees in a “60 Minutes” style presentation, inclusive of video roll-ins, onstage interviews, video segments, and even a spoof of Andy Rooney for some comic relief as a break from the business content.When the client wanted an entertaining, interactive, reasonably-priced teambuilding activity as entertainment following one of their evening dinners, Empire presented a fantastic “Family-Feud” inspired game show in which the client vendors and buyers were the contestants, and the questions were custom written by the executives to make the material company- specific and fun.In the spirit of keeping the conference energetic and dynamic, Empire also created a soundtrack of great movie theme songs to use as the walk-up music for award winners at one of the after-dinner galas. Winners walked to the stage to the upbeat and instantly recognizable sounds of Indiana Jones, Star Wars, Rocky, James Bond, and more.Empire provided and managed all staging, audio, video, lighting, teleprompter services, stage management, and technical direction, for the conference, and is proud to work with elite clients who have chosen to partner with us for more than a decade on their most important events. While renown for our experience producing events with A-list entertainment elements, Empire is also a premier producer of content-driven corporate meetings and conferences.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
