Saturday Night Live Comedian Dana Carvey to Host a Corporate Awards Program

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March 1, 2011

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When one of the world's largest restaurant companies sought a humorous host / emcee for their incentive awards ceremony, they turned to Empire Entertainment to help them secure celebrity talent. Empire was able to identify, negotiate for and secure former Saturday Night Live cast member and star of films including Wayne's World and Road to Wellville, Dana Carvey.

Prior to the engagement, Empire worked closely with the client and Dana to prepare the creative integration. Onsite Dana performed a 10 minute opening routine and then appeared in several 3-5 minute segments throughout the awards program, performing both repertoire comedic material as well as originally scripted material specific to the event. Dana worked the crowd and brought the company CEO onstage to lead the company cheer which was one of the evening's many highlights. Carvey added the perfect element of humor and celebrity to the award ceremony and the client was thrilled with his participation.

Empire is a leading source of comedic and celebrity talent for all manner of meetings & events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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