Empire Produces The 2011 Time 100 Featuring Sting, Bruno Mars, Amy Poehler, Wael Ghonim and Many More
Each year, TIME publishes the TIME100, a list of the 100 most influential people in the world. In conjunction with this highly-anticipated editorial event, TIME hosts an exclusive Gala event in New York City attended by many current and past TIME 100 honorees, celebrities, entertainers and world leaders. Heavily covered by global media, the TIME 100 Gala is one of the highest-profile newsmaker events in the world. 
 This year's TIME 100 Gala took place on April 26, 2011 at Frederick P. Rose Hall, home of Jazz at Lincoln Center. The event consisted of multiple red carpets, an intimate cocktail reception, a seated dinner and program that combined toasts, speeches, performances, and a cocktail party following the dinner.Performers at the 2011 TIME 100 Gala included Sting and Bruno Mars as well as remarks by Saturday Night Live’s Amy Poehler, Egyptian activist Wael Ghonim, Newark Mayor Cory Booker, New Jersey Governor Chris Christie, and a specially-taped message from Ricky Gervais. The event was also attended by a who’s who including Mark Wahlberg, Aziz Ansari, Seth Meyers, Martha Stewart, Pastor Rob Bell, Blake Lively, and Patti Smith.For this high-stature event, all of the evening's production components require seamless execution. With the help of TIME’s event and marketing services team, Empire’s responsibilities ranged from securing the performing talent to managing venue, catering (provided by Great Performances), design of all spaces, branding, step & repeat, staging, sound, lighting, video projection, video documentation, FTP media feed, talent and presenter coordination, stage management, staffing and security.Visit time.com to view a brief summary of this year's TIME 100: http://www.time.com/time/video/player/0,32068,921096954001_2067873,00.htmlEmpire Entertainment is a leading producer of high-profile media events and is proud to again have been chosen to produce this remarkable program for TIME.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
