Empire Produces a Software Company's Partner Preview Event in Taipei, Taiwan
When one of the world’s leading software companies unveiled their newest operating system in Taipei, Taiwan, they turned to Empire Entertainment’s Japan-based Asia headquarters for local assistance with the project. Working swiftly with the US-based client, Empire Japan developed venue options and costs and joined the client for a site visit within days of the first contact to lock in final venue, The W Hotel Taipei, logistical and production details for the project. On June 2, 2011, hundreds of partners and members of the international technology and software media from around the world attended the event. Empire Entertainment Japan provided local production support in Taiwan including site selection and contracting, lighting, invitations, reception, shuttle bus operation for the guests, securities, onsite cameraman, and video edit for press release.
Empire Entertainment’s Tokyo-based Asia headquarters is a unique resources for corporate event planners seeking to produce world class events throughout Asia.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
