Empire Delivers Performers Representing the Four Corners of the Earth for an Incentive Celebration

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June 1, 2011

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Each year, one of the world's top food and beverage companies flies its top performers and their spouses from around the world to its New York headquarters to celebrate their sales achievements and recognize their accomplishments.The trip includes sightseeing, business programs and an evening in NYC. The highlight of the annual trip is always the awards dinner, held inside a state-of-the-art tent built temporarily on the grounds of the corporate headquarters. For the past several years, this company has consistently turned to Empire Entertainment to deliver a program of brief performances to occur between sections of awards as well as post-awards ceremony entertainment.This year and in years past Empire was charged with creating a program of entertainment that translated over the multinational attendees that were present and that could segue naturally into a night of dancing and celebration.Empire presented four international acts that represented regions around the globe.The Bollywood dance troupe Ishaara dazzled the crowd with a high energy Indian dance performance. The NYC Lindy Hoppers were up next and put on a swinging performance that impressed the crowd with their acrobatic moves and custom choreography, created just for this event. Next on the stage Empire presented a beautiful and intimate flamenco performance by Flamenco Vivo. Finally to close the awards and set up for the party, the African Children’s Choir came roaring to the stage from the back of house to get the crowd ready to dance. As they came to the finale of their performance the Eturnity Band, New York City's best R&B, Funk & Motown dance band, took the stage and kept the audience dancing until the end of the night.Empire Entertainment is the leading booker and producer of talent and performers for corporate events and has delivered variety and theatrical talent reflecting nearly every region and nation on earth.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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