Empire Japan Produces a Pitch Perfect Luxury Champagne Event in Kyoto, Japan

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July 1, 2011

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When the world’s most prestigious Vintage Champagne House sought an experienced producer in the luxury brand space as well as a unique location to hold a new product launch event they turned to Empire Japan and set their eyes on the city of Kyoto to realize their vision.In this beautiful city, filled with rich history, Empire identified a UNESCO World Heritage Site called Ninna-ji Temple that provided the perfect atmosphere for the event. Given both the Temple’s long history of association with Japan’s Imperial family, and its special certification as a UNESCO site, the site was perfect for the client's purposes. securing the venue for our event promised many logistical and cultural challenges but Empire’s producers worked diligently to alleviate all concerns of the Temple, while still assuring that the client’s vision for the event could be achieved.As the sun went down, and the custom designed lighting package came to life, it was clear that the event was going to exceed the client’s expectations. In the words of The Chief Cellar Master, ‘This is by far the finest launch event I have witnessed in my 20 years as Cellar Master.’50 of the most prestigious figures in Japan's culture, news and arts world gathered for this special evening, where they were treated to a special collection of traditional Japanese recipes prepared by award winning chef Tokuoka Kunio. The traditional Japanese interior of the temple was complemented by projection mapping that seamlessly tied imagery from the city of Kyoto to that of 17th Century Champagne.Empire Entertainment Japan was proud to be responsible for the venue selection, direction, operation and overall production of this benchmark event and is a leading producer of luxury brand events throughout the world.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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