Empire Produces Jagged Edge for Private Wedding in North Carolina
Nothing makes a wedding more special or memorable than the perfect entertainment. And in some cases, when the client wants to create the event of a lifetime, the entertainment required includes some of the bride and groom's fondest memories. This was the case when a client from North Carolina wanted the R&B hit makers Jagged Edge to perform at her wedding at the serene Umstead Spa in Cary, NC.Empire was able to quickly book Jagged Edge and worked closely with their road and production management to create a production scenario that could be achieved in the intimate outdoor space for the ceremony as well as an indoor performance for the reception. The group sang the bride down the aisle to their ballad “I Gotta Be” and then got the crowd partying with a 40 minute set of their greatest hits. 
The guests stood and danced throughout the performance. The client and their guest were ecstatic. Empire handled all booking and logistics, of the project working closely with wedding planners at David Tutera to ensure a smooth experience from load-in to load-out.Empire is a leading talent procurement agency.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
