Dave Matthews Band for a Unique Private Event at Dallas Cowboys Stadium

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December 1, 2010

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For a unique corporate event, Empire took to the field of Dallas Cowboys’ Stadium to stage an extraordinary concert with the Dave Matthews Band for a corporate client's 900 guests. With tight timelines & budget restrictions to work around, Empire worked with Dallas Cowboy's Stadium and the band to build a huge stage into the Cowboys’ end zone. This stage would later host a 100-minute concert by the Dave Matthews Band. Empire contracted the band as well as provided all technical and logistical support for this major headliner. Prior to the concert, Dave Matthews participated in a Meet & Greet with approximately 80 of client’s VIPs. When it was time for the concert to begin, guests were standing as close as possible to the stage as DMB performed hits from the past 14 years, including Satellite, Crash, Ants Marching, and a lengthy encore of Two Step, which made the crowd go crazy!

Whether it’s securing headline talent, handling all production or logistical needs, Empire Entertainment is a capable of executing major headline concerts throughout the United States and around the world!

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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