Empire Produces Conference for a Major Israeli Insurance Company in NYC

When one of Israel’s fastest-growing insurance companies was looking to bring their executive management team to New York City for its annual conference, they turned to Empire to design and produce the full 3-day event. Every year the CEO surprises his management team with a trip where they discuss the coming year’s business plan. Each trip is organized around one of the company’s major tenets through specially curated activities. This year’s theme was “challenge,” which was incorporated into key programs throughout the trip.Working together with a marketing team local to the client, Empire handled everything from their arrival to departure. Looking for a boutique hotel close to Central Park, we booked the guests at Le Parker Meridien. For many of these guests it was their first visit to New York so much of the itinerary was designed to give them a first hand taste of the Big Apple. This included eating at classic restaurants such as the Carnegie Deli, traveling via Subway like native New Yorkers, and visiting historic locations such as the United Nations & the 9/11 Memorial at Ground Zero.Kicking off the conference, Empire helped coordinate a briefing from the Israeli Ambassador to the United Nations Ron Proser by securing a private room within the UN and handling all of the audio visual needs. Ambassador Proser was able to give guests a feeling of home while discussing the constant challenges he faces in his position. The theme really took off at the first dinner, where guests were divided into 7 teams and were given the first challenges commencing the city wide scavenger hunt the group would participate in throughout the second day.Edie Lutnick, Co-Founder and Executive Director of The Cantor Fitzgerald Relief Fund, inspired guests on the second morning with a talk about the tragedy and challenges surrounding the events of 9/11 and those family members and companies it affected. From there the attendees paid their respects at the memorial at Ground Zero and began the daylong scavenger hunt. This included solving clues directing teams to capture pictures of the Statue of Liberty, MetLife building, each other ice-skating at Rockefeller Center and the Atlas statue on 5th Avenue.The day culminated in a gala dinner at Apella designed by Empire, where The Honorable Mayor Rudy Giuliani gave an engaging speech to the executive team about the challenges of leadership. Empire produced all aspects of the dinner including lighting, décor, entertainment and all audio, video & media needs. Afterwards the groups celebrated by performing choreographed and lip-sung remixes of hit songs about their company and boss, followed by a dance party featuring one of the best corporate DJ’s.The pinnacle of the three-day trip was on the last day when, as a surprise to all of the employees, Empire secured the Thompson Reuters and NASDAQ billboards in Times Square welcoming the company to New York City. After all this excitement, the company finally settled into NASDAQ Market Site for their actual conference where Empire booked and secured the venue, a kosher caterer, and again handled all audio, visual and media needs.

Empire is a worldwide producer of company meetings, managing all aspects of a conference including stage production, technical production, video, photography, site selection, contracting, logistics, catering, décor, talent coordination, security and on-site supervision.