Empire Produces International Superstar Lionel Richie Aboard a Private Yacht in Moscow, Russia

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January 1, 2012

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Over the years Empire has delivered A-list talent in many incredible settings around the globe. Never was this more true than last month when Empire delivered Lionel Richie to perform on Lastochka, a spectacular ship docked on the frozen Moskva River in Moscow, Russia, while the temperature outside read minus 20 degrees Celsius. The occasion was a birthday celebration for one of the most successful businessmen in Russia, and 150 of his closest friends.After some Russian toasts and speeches by the attendees to the guest of honor, Empire brought Lionel Richie to the stage to launch into a concert performance that didn't waste time getting to his biggest hits. Ritchie opened the show with "Easy (Like Sunday Morning)" and then moved onto to three more classic ballads to warm the crowd up ("Penny Lover", "Sail On", and "Stuck On You"). Then Lionel kicked into high gear with his 80's smash, "Dancin' On The Ceiling" and then went a bit further back in time for his #1 hit with The Commodores, "Brick House". With the audience completely thrilled with the musical performance, Lionel endeared himself personally to the group by inviting the evening's host to share vocals with him on "Say You, Say Me". In spite of the language barrier, it was a moment that made the audience part of the show as the host and Lionel walked among the attendees singing, and the entire crowd sang the chorus. Lionel then kept the couples on the dance floor for one more slow dance to "Hello", before ending the performance with a lively performance of "All Night Long" which had the crowd dancing in a conga line as Lionel thanked them and departed the stage.Following the performance the happy client joined Lionel in his green room, where Lionel was happy to meet several of the host's closest friends, take some photos, and have some laughs. Empire is proud to serve clients throughout the world with headline talent booking and comprehensive event production services. In addition to Lionel Richie in Moscow, Empire has recently presented Rob Schneider for several performances in India, Il Divo at a nationally broadcast event in Vietnam, and many more. Since being founded in 1993, Empire has contracted and produced artists to perform in more than 65 countries worldwide.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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