Empire delivers Body Language for Samsung at CES
At the 2012 International Consumer Electronics Show, Cheil USA enlisted Empire Entertainment to deliver musical talent to promote Samsung’s new product, the Galaxy Note.Empire's task was to provide contemporary, engaging headline music performances by a tech-savvy artist that could utilize and incorporate Galaxy Notes into their songs and performance. The musical performances would take place over three days in a promotional space that recreated a street art scene. Cheil built the promotional space in the Central Hall of the Las Vegas Convention Center. To meet the needs of the client and to complement the setting, Empire recommended and delivered Body Language, an emerging band from Brooklyn.Empire was able to work with Body Language to develop an original performance that artistically integrated the Galaxy Notes technology into their music as supporting instruments. Moreover, the band’s music - an eclectic mix of electro, pop, dance, funk, soul, and jazz, was a great fit for the booth’s concept of free-spirited, modern art scene with a touch of futuristic technology.The combination of Body Language and the event setting broke through the clutter and attracted heavy traffic throughout the three day period. The Central Hall location ensured that every single attendee passed by the Samsung space and this year the number of attendees was record-breaking, reaching over 153,000 people.As a result of this project, the Samsung Galaxy Notes achieved massive exposure with the help of Body Language’s extraordinary performance and catchy tunes. In support of the musical attraction, caricature artists also drew portraits of attendees with the Samsung Galaxy Note that could be printed on t-shirts as gifts for attendees.CES is the world’s leading and biggest technology and electronics trade show which is held annually in Las Vegas. It reaches across global markets, connects industries and encourages innovation for more than 2,000 corporate members involved in design, development, manufacturing, distribution, and integration of consumer electronics products.For video from the event, click here.Empire Entertainment has been serving clients like Cheil / Samsung with unique talent solutions at Consumer Electronics Show for almost two decades.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
