Empire Produces An American Humane Association V.I.P. Luncheon in Tokyo

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February 1, 2012

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Ever since the tragic events of the Great East Japan Earthquake and Tsunami that swept a wave of destruction across north-eastern Japan on March 11th, 2011, American Humane Association has been supporting welfare organizations involved in the rescue and care of animals involved in the disaster.When the Association decided to hold their 2012 VIP Luncheon in Japan, Empire was asked to manage the event.

Approximately 30 VIPs attended the February 15th event, hosted in The Alder Room of the Mandarin Oriental hotel, Tokyo.Distinguished guests included members of the U.S. Embassy in Japan, representatives from Japanese animal welfare organizations, and executives from the Bank of Tokyo-Mitsubishi UFJ – sponsors of the event and one of the Humane Association’s strongest supporters.President and CEO of the Association, Robin R. Ganzert Ph.D. led the luncheon, speaking of the need for everyone to defend and protect the voiceless. Shiro Nakagawa, Chairman of the Japan Society for the Prevention of Cruelty to Animals (JSPCA) also spoke about how the two countries had united to help the animals.In addition to the speeches, attendees were shown a fascinating video documentary on the history of American Humane Association’s Red Star™ Animal Emergency Services, which for almost 100 years has been responding to disasters around the world.Empire Entertainment would like to thank all involved in the event.

We are proud to support American Humane Association and its partners in their most valuable work.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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