TIME 100 Gala 2012
Where influence, culture, and global leadership converge for one defining night. To celebrate the annual TIME 100 issue, TIME gathered an extraordinary cross-section of the world’s most influential figures for its signature New York City gala. Held at Frederick P. Rose Hall at Jazz at Lincoln Center, the high-profile evening blended red carpet arrivals, a cocktail reception, seated dinner, and a dynamic stage program.
The experience brought together leaders across politics, culture, business, and entertainment, with standout moments including performances by Rihanna and Raphael Saadiq, comedy from Stephen Colbert, and a keynote address from Secretary of State Hillary Clinton. The program seamlessly balanced speeches, musical interludes, and cultural moments, reflecting the breadth and impact of the TIME 100 community.
Design enhancements elevated the environment, transforming the atrium with a white muslin photo wall and glowing architectural details that later revealed a lounge and DJ-driven afterparty.
Our team led full-scale production, from talent booking and stage management to scenic design, technical execution, and sponsor integration, delivering a polished, high-touch experience for one of the most visible media events of the year.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
