Empire Produces the 2012 TIME 100 Gala
Each year TIME publishes the TIME 100, a list of the 100 most influential people in the world. To celebrate the TIME 100 issue, TIME hosts an exclusive gala event in New York City attended by current and former TIME 100 honorees, celebrities, and leaders. The TIME 100 gala is one of the highest profile media events and once again, Empire was thrilled to serve as event producer. This year's TIME 100 Gala took place on April 24, 2012 at Frederick P. Rose Hall, home of Jazz at Lincoln Center. TIME Managing Editor Rick Stengel and TIME Vice President and Worldwide Publisher Kim Kelleher hosted the event. The TIME 100 consisted of multiple red carpets, a cocktail reception, a seated dinner and a stage program that combined musical and comedic performances with speeches. Sponsors included The Marriott Rewards® Premier Credit Card from Chase, Korean Air and Chivas Regal 25 Year Old Original.Performers at the 2012 TIME 100 Gala included Rihanna, Stephen Colbert and Raphael Saadiq. Secretary of State Hillary Clinton gave the keynote address. Timothy Cardinal Dolan; Barbara Van Dahlen, Founder of Give an Hour; Dr. Freeman Hrabowski, President of the University of Maryland; and others made remarks.
The event was also attended by a who’s who of business, culture, sports, philanthropy, politics and science. Some of this year’s celebrated attendees included Kristin Wiig, Jeremy Lin, Chelsea Handler, Louis C. K, Matt Lauer, Aziz Ansari, Tilda Swinton, Claire Danes, Amy Poehler, Seth Meyers, Tyra Banks, Harvey Weinstein, Pete Cashmore, Dr. Mehmet Oz, Jose Andres, Ann Patchett, Jamaican Prime Minister Portia Simpson-Miller, Rene Redzepi and many more.
For this event, all of the evening's production components require seamless execution and Empire was proud to once again work closely with the TIME team led by Ali Zelenko,Vice President, Communications, Time Inc. News Group; Carrie Dolen, Executive Director of Marketing Services, TIME; and Kristen Leoce, Events Director, TIME. Empire’s responsibilities ranged from securing the performing talent, coordinating with the venue and catering (provided by Great Performances), design & décor of all spaces, branding and sponsor fulfillment, step & repeat, staging, sound, lighting, video projection, video documentation, media feed, talent and presenter coordination, stage management, staffing and security.For more visit TIME.com for a brief summary of the 2012 TIME 100: http://newsfeed.time.com/2012/04/24/time-100-rihanna-clinton/
Empire Entertainment is one of the world’s leading producer of high profile events and is proud to again have been chosen to produce this remarkable program for TIME.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
