Gentleman Jack BARbershop events in NYC, Chicago, Washington DC, and Dallas
Gentlemen Jack put the BAR into BARbershop this June by taking over elite grooming lounges in Manhattan, Washington DC, Chicago, and Dallas. With a nod to an earlier era of Gentlemen's Lounges and Speakeasy culture, guests received gratis luxury grooming services, delicious southern bites, and an array of specialty cocktails featuring the Rare Tennessee Whiskey. Each BARbershop was custom-designed to suit each market and venue and presented a unique experience for the consumer. Gentleman Jack spread word of the event through a strategic social media campaign combined with well positioned and well appointed street teams in each market driving hundreds through each storefront in a matter of 5 hours.Unlike any other whiskey in the world, Gentleman Jack Rare Tennessee Whiskey is charcoal mellowed twice – once before it goes into the barrel and again after it fully matures. The result is an exceptionally smooth whiskey with a rich, rewarding taste. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
