Empire Helps Spotify Launch Artist Apps in a Unique Music Conversation with Quincy Jones & Bruno Mars
To support the fast-growing music subscription service, Spotify, Empire again worked the Spotify press team to produce an innovative event in Los Angeles at West Hollywood’s Andaz Hotel.Hosted by recording artist and Spotify Artist-in-Residence, D.A. Wallach, the event would draw attention to announce the release of Spotify's Artists Apps, allowing users to navigate through the extensive 16 million song library by choosing options hand-picked by artists and music experts.
One of the newly-released Artists Apps was curated by the multi-Grammy winning-producer, Quincy Jones. In attendance for the launch was the man himself. Bruno Mars led a discussion with the legendary Jones about his decades-in-the making catalog and creative processes. Quincy spoke to the intimate crowd of 200 about his upbringing and his illustrious career.Closing out the event was a performance from 10-year-old piano prodigy, Emily Bear, hand selected by Jones as a rising star in the music industry.
Empire is the leading producer of innovative product launches and announcements and is a leading event marketing agency to some of today’s fastest-growing Internet and media brands.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
