The 9th Annual Games for Change Festival
2012 marked the second year of Empire's partnership with Games for Change, and the ninth year of the G4C festival, itself. This year, festival-goers enjoyed more than 50 presentations — over three days and in four different venues — staged by the game industry's best and brightest. Outside the various conference rooms and auditoriums, presenters and attendees mingled and matched. Highlights of the 2012 Games For Change Festival included an awards ceremony honoring the best socially-conscious games of the year, an arcade where attendees could play the nominated games, and a keynote presentation by Atari founder and one of "The 50 Men Who Changed America", Nolan Bushnell.Games for Change is the leading global advocate for the development of games that contain and promote educational and social messaging. The Games For Change Festival is the cornerstone in the organization's event calendar.Empire is a leading producer of festival and not-for-profit programs.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
