Empire Produces Sammy Hagar & The Wabos for a Corporate Event in Orlando, FL
When a powerful headline performer was needed for the closing night of a week-long meeting, Benchmarc360, Inc. worked with their strategic entertainment partner, Empire to contract and deliver the legendary Sammy Hagar for a high-energy hard rock show. With his backing band The Wabos, the former Van Halen frontman performed a surprise 60-minute set at the Gaylord Palms convention center for the client's 1,500 guests. The performance included all of his greatest hits, such as "I Can't Drive 55", "Right Now", "Why Can't This Be Love", "Mas Tequila", "(There's Only) One Way To Rock", "Finish What Ya Started", as well as a medley of Montrose songs. Sammy Hagar and the audience were having so much fun that he added an impromptu second encore, covering the Beastie Boys' "(You Gotta) Fight For Your Right (To Party!)". Following the extraordinary concert, Sammy Hagar participated in a Meet & Greet and photo-op with approximately 30 of client’s VIPs, including the CEO of the company. Empire has been recommending, securing, and producing headline entertainment for private events since its inception in 1993. We pride ourselves on suggesting the best possible entertainers for our clients based on their attendees, budgets, and event objectives.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
