Empire Solves an International Communications Challenge Between China & India Overnight

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May 1, 2012

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Recently a major corporate CEO was scheduled to speak in Mumbai, India to an audience of thousands. But with only a day's notice his schedule changed unexpectedly requiring him to remain in Beijing, China. The simple solution was to videotape his keynote address and to get it to India to play at the conference but there were two challenges: First, how to arrange a professionally-produced shoot in China with only a day's notice and second, how to reliably transmit the files from behind the 'Great Wall of China' - China's internet firewall.The client's conference producer turned to Empire's New York office to solve both problems. Empire immediately connected with our Tokyo-based Asia Region headquarters for assistance and within three hours had identified three production teams on the ground in China who were available and qualified to produce the shoot. Overnight the details were arranged to create a small set in a ballroom at the CEO's hotel and to bring in camera crew, audio, teleprompter, backdrop, scenic and lighting. Early that morning the shoot took place and immediately afterward the video was edited onsite at a quickly arranged edit suite with graphics and audio mixing added and the final product approved by the client's communications staff.The next challenge was to get the HD video file to India in time to test it and play it that evening in Mumbai. A courier with a copy of the video left the shoot immediately to the airport as a backup while the Empire video team immediately began uploading the file via VPN to multiple servers on proprietary corporate networks not subject to Chinese firewall restrictions.Minutes later the client team in Mumbai was able to successfully access the file and confirm successful playback at the conference. The client was thrilled that the Empire team had been able to solve the problem and the best part of it all, the entire project only cost a few thousand dollars.Empire's growing global presence, network of affiliates in countries worldwide, experience producing projects in 65 countries and instant response make us an ideal resource for all types of event, communications and marketing projects worldwide.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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