Hot Flash Road Show for Poise
When Mindshare, one of the world's largest advertising & media buying agencies sought to create an original branded entertainment work for their client Kimberly-Clarke, they turned to Empire as their production company and creative partner. Shedding light on a topic often discussed in hushed whispers, feminine product Poise and their agency Mindshare teamed up Empire to crete and present The Hot Flash Road Show - a traveling sketch comedy show based on the trials and tribulations of Menopause. The show was written by the Daily Show writer Mo Gaffney and featured Daytime Emmy award-winning co-host of ABC’s “The View,” Sherri Shepherd, and nine time Emmy award-winning actress, Cloris Leachman. Together with the All Girl Review, an all-female comedy troupe straight out of Second City in Chicago, Shepherd and Leachman brought the house down in live performances in New York City and Los Angeles with original skits entitled "The Last Two Eggs," "If Men Had Menopause," and a show-stopping musical performance entitled "Menopositive." Bookending the sketches, pre-recorded interstitial "Couch Talk" videos featured hilarious outtakes of candid interviews with everyday women talking about their experiences with The Change in the manner of When Harry Met Sally. The live events in New York and Los Angeles were also taped for broadcast and livecast to remote audiences.In addition to the olive show, the program also featured a pre-show branded experience with product displays presented in Poise-themed purple lighting while powerful female anthems from Aretha Franklin, Alicia Keys, and Donna Summer set the tone for the evening.For this unique branded entertainment initiative, Empire worked closely with Mindshare served and served as the overall production company responsible for concept development, venue acquisition, staging design, technical production, camera facilities and livecast, branded installations, as well as audience and talent logistics. To learn more and to see excerpts of the Hot Flash Road Show visit:http://www.poise.com/personal-stories-and-blogs/the-2nd-talk/the-2nd-talk-eventsEmpire is proud to work with world class advertising agencies, media buyers and marketing firms to create original branded entertainment content of all types.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
