Disney Christmas Tree Lighting Ceremony in Tokyo
On November 1st, 2012, Omotesando Hills held a Christmas light up ceremony that celebrated the 110th Anniversary of Walt Disney. This year, the Christmas tree was entirely surrounded by 25,000 Swarovski crystals and the event was given the overall theme of “Love”.
Empire Entertainment Japan was responsible for the event’s entire production, casting child actress, Mana Ashida, as Cinderella.“Mana-Chan” - as she is affectionately known - ascended the stairs wearing a beautiful white fairy-tale dress, escorted by Prince Charming. The two stood beside the sparkling tree, admiring the Christmas illuminations while surrounded by an awestruck audience.
This event was one of the media highlights of the week in Japan, and having successfully delivered the Christmas spirit to Omotesando Hills, Empire is delighted with another fairy tale ending.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
