Taio Cruz at a Very Special Birthday Celebration
When event designer, Thomas Noel received a request from his international client for a special musical performance at his fiancé’s intimate birthday celebration, he turned to Empire Entertainment to secure the perfect artist. With the show being a week away, taking place in the cozy dining room in a TriBeCa restaurant, with a very limited amount of time for set up, Empire was charged with recommending current headliners who were available on short notice and who could perform to track with minimal technical set-up.Within a very limited time, Empire was able to secure British singer-songwriter and three-time Billboard Music Award winner, Taio Cruz to perform his top-five singles before the international crowd. Following an 8-course meal served by a world-renown chef, and DJ and live music by D&E Entertainment, Taio Cruz took to the stage.As Taio began his performance, the birthday girl, and her guests flocked to the dance floor, where they danced and sang along to “Break Your Heart,” “Hangover,” “Higher,” and “Little Bad Girl.” The conclusion of his set featured an a cappella intro & sing-along into “Dynamite,” which in 2012 became the second best-selling song by a British artist in the digital era.Immediately following his set, waitstaff entered the room with birthday cakes, and Taio Cruz led the guests in a rendition of “Happy Birthday.” It was truly an once-in-a-lifetime experience. Empire was responsible for proposing, negotiating, contracting, and advancing all logistical and technical elements for Taio Cruz, as well as working with the design team to coordinate all schedules and layouts of the tight event space.Empire Entertainment is a leading provider of talent for private events and celebrations in the U.S. and around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
