Empire's Asia Division Helps Deliver Jennifer Lopez to Perform at a Private Concert In Japan
Once again, Empire helped a corporate client achieve a phenomenal concert success by welcoming a truly international star to Japan.On February 3, 2013, one of Empire’s top multinational corporate clients presented Jennifer Lopez, performing live at an award ceremony for an audience of 37,000 at the Kyocera Dome in Osaka, Japan.For this high profile, international project, Empire’s Tokyo-based staff played several roles, providing stage direction & technical liaison between Jennifer Lopez’ team and Japanese vendors and crew, as well as arrival-to-departure local co-ordination for Jennifer Lopez and her musicians and crew during their stay to ensure the most comfortable and satisfying experience in Japan.From advance client / artist liaison to logistics, hospitality, negotiations and onsite management, Empire managed every aspect of the tour. From first class catering to perfectly-scheduled transportation, no detail was overlooked to meet the artist’s every request. One of the challenges of delivering headline artists and large entourages oversees are the many visa, customs and other legal requirements. This is as true for the world’s best-known artists as it is for lesser-known performers. Empire was responsible for handling visas for all 45 members of the touring party. For the artist’s private aircraft flight charter arrival to the Kansai International Airport (KIX), Empire worked closely with an aircraft charter company and airport authorities to ensure the smoothest experience, and arranged top-level security personnel to safeguard the artist’s privacy and safety. Jennifer Lopez’ exciting and energetic performance of her many world-renowned hits attracted rave reviews from the client and a standing ovation from its audience. Empire is honored to have helped deliver Jennifer Lopez in Japan and to add her spectacular performance to the growing list of international artists that Empire has produced in Asia and around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
