The Elizabeth Glaser Pediatric AIDS Foundation's Inaugural Global Champions of a Mother's Fight
To help bring about the end of the AIDS pandemic, Empire Entertainment partnered with The Elizabeth Glaser Pediatric AIDS Foundation to serve as producer of their inaugural Global Champions of a Mother’s Fight Awards Dinner in New York.Originally scheduled in November 2012 but postponed because of Hurricane Sandy, the rescheduled event was held at New York's Mandarin Oriental Hotel in the Grand Ballroom. Over 500 guests were treated to spectacular views of Central Park and the midtown skyline while dining on a menu designed by celebrity chef Cat Cora.
Chair, President and Editor-in-chief of The Huffington Post Media Group, Arianna Huffington, acted as the evening’s host and also led a rousing Q&A session with the event’s three honorees. Amy Towers, Founder of the Nduna Foundation, accepted the Humanitarian Award. Cookie Johnson, Board Member of the Magic Johnson Foundation received the Global Advocate Award, and Alex Gorsky, CEO of Johnson & Johnson, accepted the Corporate Champion Award on behalf of Johnson & Johnson. Miss Universe 2012 Olivia Culpo was on hand to present all three awards.
Speakers for the evening included Charles Lyons, President and CEO of Elizabeth Glaser Pediatric AIDS Foundation, Willow Bay, Co-chair, and Jake Glaser, son of Elizabeth Glaser, along with Florence Ngobeni-Allen, Global Advocate.Two-time Grammy award-winning Canadian R&B recording artist, Melanie Fiona, performed twice during the evening, singing her new single, “Wrong Side of a Love Song” and “L.O.V.E.” to close out the night.
Empire served as the overall production company, managing all aspects of the event, as well as the creative partner working with Jason Wu and Karlie Kloss to design inspired tabletops and stage set decor. The stage set incorporated a photograph of a mother and child from world famous photographer Nigel Barker, and Jason Wu designed furniture from his collection for Canvas.
At the event, Johnson & Johnson announced that they will match all contributions to the Foundation up to $1 million between the event date and Mother’s Day. With Johnson & Johnson’s match, the foundation raised over $1.8 million.
Empire is a leading producer of high-stature fundraising events and has assisted in the fight against HIV / AIDS since our founding two decades ago.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
