The Sports Illustrated Swimsuit Issue Launch Event
For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2013, Sports Illustrated again selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at 1OAK at the Mirage Hotel, Empire secured the "The Bachelor's" Chris Harrison to host the Swimsuit Model reveal and Latin Grammy Award-nominee Pitbull and his band to perform for an audience of swimsuit models, Sports Illustrated guests and sponsors. Following the stage program and Swimsuit model reveal, Pitbull and his band took the stage to perform a 60-minute set of his hits including "Hey Baby," "International Love," "Calle Ocho," "On The Floor," "I like It," "DJ Got Us Falling In Love," and "Hotel" that had the entire club on their feet. Working under the direction of Sports Illustrated's Executive Director of Event Marketing & Talent Relations, Christine Rosa, Empire was responsible for securing Chris Harrison and Pitbull and handled all details relating to their performances with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events.Empire is a leading provider of high-profile talent for media events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
