The Annual Fragrance Foundation Awards Finalists Breakfast
On Friday, April 19, Empire Entertainment produced the annual Fragrance Foundation Awards Finalists Breakfast. Taking place in the beautiful ballroom at the Mandarin Oriental Hotel at the Time Warner Center in Columbus Circle, the newly blossoming Central Park foliage set the backdrop for the morning.Kicking off the announcements and hosting the event was Christine Baranski, known for her work in The Good Wife, Mamma Mia, and The Birdcage. Adding some morning humor and her own flair to the event, Christine announced finalists for several categories, including Perfume Extraordinaire of the Year and Bath and Body Line of the Year.Guests dined on delicious breakfast offerings from the Mandarin Oriental catering team while eagerly anticipating the announcement of the finalists for the premiere category of Fragrance of the Year. The winner of this category was announced at the 2013 Fragrance Foundation Awards on June 12, 2013, which Empire Entertainment also produced.During the stage presentation, the Empire team swiftly worked with a display merchandiser to transform the ballroom foyer in to a chic and surprise display of the Fragrance of the Year finalists bottles. Upon event departure, guests were encouraged to sample the select and esteemed fragrances.Empire Entertainment served as the overall production company for the Finalists Breakfast, managing all aspects of the event including stage decor, AV management, decor supervision, stage and show management, script writing, signage, and catering management.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
