Private Concert with Legendary Rock and Roll Band Foreigner
On April 24, 2013, Empire delivered legendary rock and roll band Foreigner for a financial services company’s annual incentive program in San Diego. With 2,000 guests in attendance, it was all about the hits and Foreigner delivered. With more than a dozen major radio hits to their name, there was no need for the band to start slow. They opened with the one-two punch of “Double Vision” and “Head Games” and had the entire crowd on their feet from the opening chords. There was no let-up in the entire set, which also included classics “Cold As Ice”, “Feels Like The First Time”, and “Jukebox Hero”. The band was having so much fun with the crowd that they invited several of the attendees up onstage to be the backup “choir” on the blockbuster #1 hit, “I Want To Know What Love Is”. With the crowd roaring for one more, the band didn’t disappoint, breaking out “Hot Blooded” as the final encore of the evening. Empire also arranged a private meet and greet with some of the client VIP’s and the band, where guests were able to meet the stars, and get autographs and photos as well. As a final gesture, the band also autographed a guitar and presented in to the client’s event planner.Empire has been recommending, contracting, and producing headline entertainment since its inception in 1993. We pride ourselves on delivering the best possible artists for our clients based on their budgets and their audience demographics. Foreigner was yet another tremendous success in this regard.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
