Legendary Director John Woo in an Action-Packed Asahi Super Dry Commercial Shoot in Asia
Earlier this year, Japan's No.1 beer, "Asahi Super Dry", wanted their new advertising campaign to reflect the power and dynamism of the brand. To accomplish this they turned to Empire Entertainment Japan as their producer and Empire enlisted award-winning action filmmaker John Woo to direct the commercial campaign. Woo is the director of such action movies as "Face Off", "Mission Impossible II" and "Red Cliff."The campaign would feature one of Japan's biggest artists, Masaharu Fukuyama, and his newly released single "Get The Groove" - which shot to number one on the single charts in Japan following the release of the campaign.John Woo's production team on this project included Japanese set designer Yohei Taneda, well known for his work on films such as “Kill Bill”, and cinematographer Mauro Fiore, who won the Academy Award for his cinematography work on “Avatar.”Empire Entertainment produced this major project - under the guidance of Emmy Award-winning Executive Producer Theodore Miller - in collaboration with Hakuhodo and Ridley Scott Associates.Empire Entertainment is a leading provider of notable directors, actors and creative resources for advertising, industrial video and brand marketing projects worldwide. In addition to John Woo, Empire has delivered directors including Michael Bay, George Lucas, Judd Apatow, Spike Lee, and Bennett Miller (Capote, Moneyball) for past projects.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
