MINI Japan Paceman Launch
When the BMW Group needed to launch the MINI Paceman vehicle in Japan, they turned to Empire’s growing, Tokyo-based Asia division to produce this important launch. The launch took place in Tokyo at the chic "R-Gallery", and was kicked offwith a press conference led by BMW Group Japan President Mr. Alan Harrisand MINI Division Director, Mr. Andreas Wecke.The launch included several elements including vehicle displays, live entertainment, and innovative food presentation to members of the automotive press. In addition to being responsible for the production of the press conferences, Empire organized a series of exclusive party events in Tokyo and Osaka attended by top names in fashion, design, architecture, and various well-known celebrities.Empire is responsible for a wide variety of launches, press conferences and event marketing activities through Asia.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
