InStyle Magazine What's Sexy Now Party Featuring Erykah Badu
For InStyle Magazine's What's Sexy Now Party Empire worked with Event Designer Colin Cowie and Ted Kruckle III to create a singularly sexy event in Manhattan's newest venue, the Hammerstein Ballroom. Reopened after a 60 year hiatus, the Hammerstein Ballroom was Oscar Hammerstein's vision of the rival opera house to New York's Carnegie Hall. At this elegant party for InStyle advertisers and celebrity attendees, Erykah Badu descended a series of candlelit stairs dripping with fag to sing her hits and enchant the crowd. After her set, a DJ spun a set of dance music while attractive models dressed in leather on roller skates danced on pillbox platforms beneath enormous plumes of ostrich feathers created by Colin Cowie.
Empire is a leading producer of Magazine and advertiser events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
