125th Anniversary Celebration of Katz's Delicatessen
Open since 1888, Katz’s Delicatessen has been a beloved New York City institution through 23 presidencies, two World Wars, three depressions and many generations of food lovers. More than a century later, Katz’s sits on the same lower East Side corner — serving up heaping piles of pastrami to hungry throngs of New Yorkers, tourists and celebrities. When this iconic delicatessen turned 125 years old, they called on Empire Entertainment to produce their unique three day celebration.Kicking off the festivities Empire produced a 200 person Shabbat dinner, closing the restaurant to the public for one of the very few times in its history. Guests dined under the neon lights while enjoying a four course tasting menu of tribute dishes prepared by some of New York City’s hottest celebrity chefs including Joey Campanaro of the Little Owl, Danny Bowien of Mission Chinese, Bill Telepan of Telepan, and pastry chef Sarabeth Levine. Each chef took Katz's signature ingredients and put their own spin on their notable dishes. Between courses, host Gilbert Gottfried joked with the crowd and shared his own experiences. Katz’s owners Alan and Jake Dell also spoke and provided anecdotes of some of the best Katz's moments over the decades.
All proceeds from the Shabbat dinner benefited Henry Street Settlement, another lower East Side institution celebrating its own 120th anniversary this year (www.henrystreet.org). Among the many notable guests in attendance were Congresswoman Carolyn Maloney, NYC Comptroller John Liu, mayoral candidates Joseph Lhota and Adolfo Carrion, Jr., entertainers Marilyn Michaels and Jackie Hoffman, Chef Wiley Dufresne (WD-50, Adler), Chef Marcus Samuelson (Red Rooster), and Chef Daniel Holzman and Chef Michael Chernow (The Meatball Shop) among others.The celebrations continued throughout the weekend with a first-ever main stage that Empire built inside Katz’s to entertain guests with a constant stream of bands, Vaudeville and Catskills performers and talent hosted by American Idol's Devyn Rush.
Capping off the momentous weekend was a full day of activities on Sunday, June 2, which was proclaimed ‘Katz's Delicatessen Day’ by Mayor Bloomberg. In addition to twelve straight hours of live music and entertainment on the in-store stage, the first ever Katz's Delicatessen World Pastrami Eating Contest was held on an outdoor stage at the Lower East Side BID DayLife Festival. Hundreds of members of the media and spectators turned out to watch ten ranked professional competitive eaters consume over 140 half sandwiches in 10 minutes. Joey "Jaws" Chestnut, the top ranked competitive eater in the world, won the golden pastrami sandwich trophy after consuming a whopping 13 sandwiches. He was absolutely a crowd favorite with all chanting his name.As the weekend wound down, the celebration did not! The restaurant lighting was turned off and the neon signs blazed as Katz’s Deli transformed into a night club where patrons danced to live music and DJs until midnight.Empire Entertainment served as overall event producer, developing the program for the weeken's activities, coordinating all logistics, dinner registration and seating, décor, celebrity chef procurement & talent booking, technical production, and onsite management for the three day series.
Empire is a leading producer of food-related events and is proud to be the producer-of-choice for a variety of New York Institutions.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
