Pan-Asian Technology Summit for HP in Japan
When multinational information technology corporation Hewlett Packard (HP) wanted the support of a truly international production company to unite their most valued customers with partners from across the Asia-Pacific, they once again turned to Empire’s Japan office for assistance. Over 350 of HP’s most valued customers, channel partners, and staff were invited to converge at the Hilton Osaka hotel, where Empire’s team set about the task of creating and delivering a logistically flawless event.
Aspects under Empire’s scope of responsibility included staging, seating, coordination with the hotel, collateral materials and simultaneous. The summit focused on the theme of storage technology and included participation by several important partners such as the Intel Corporation. Over the course of two days, a series of keynote speeches and special breakout sessions, all participants were able to discover and discuss the latest ideas and systems in a comfortable, organized environment.
In addition to the keynotes and breakouts, Empire also designed and directed the build of an HP Technology Showcase area that facilitated learning about HP and its partners, as well as provided a place for guests to mingle and relax. The gala dinner that followed featured the live action and digital dance troop “Enra” performing in synchronization to a computer-generated projected background, custom prepared to highlight the summit’s ideas covered earlier in the day.
Empire is a leading global provider of services for corporate meetings and events with extensive experience in the technology industry. We are delighted to have successfully produced another important event for one of the most highly-regarded clients in the technology industry.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
