Corporate Event featuring Michael McDonald
On August 2, 2013 Empire worked with longtime client, Accent on Cincinnati, to present two fantastic headline concert artists for a major Ohio-based insurance company. The 2,000 insurance representatives (and their spouses) gathered at the Duke Energy Convention Center were first treated to an opening set by The Midtown Men, four of the original cast members of the Broadway smash-hit "Jersey Boys", backed by a 7-piece stellar band. Recommended by Empire for their high-energy, charismatic performances, The Midtown Men did not disappoint, giving the crowd some of the great Frankie Valli songs featured in the Broadway production including "Sherry" and "Big Girls Don't Cry." Their set also included a number of surprises including the Beatles' "Can't Buy Me Love", the Jackson Five's "I Want You Back", and the Mamas and the Papas' "California Dreaming". The set left the crowd on the dance floor begging for more. And more was what the audience received as Michael McDonald and his band took the stage to perform the songs that has earned him five Grammy Awards, including "Keeps You Running", "You Belong To Me", "I Keep Forgetting", and "Yah Mo Be There". McDonald's set also included a number of the Motown classics that he has covered over the years such as "Heard It Through The Grapevine" and "Ain't No Mountain High Enough". Saving the best for last, McDonald ending the set "What A Fool Believes", followed by encores of his Doobie Brothers hit, "Taking It To The Streets", and a phenomenal rendition of Stevie Wonder's "Living For The City."Empire is a leading provider of headline musical entertainment for corporate events for over 20 years and has delivered artists including Aerosmith, Keith Urban, Bon Jovi, Usher, Prince, Elton John, Alicia Keys, Rihanna, Bruno Mars and hundreds more for our clients' events, galas, and parties around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
