2020 Olympic Games in Tokyo Conference

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September 1, 2013

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After serving the Japanese Prime Minister’s Office (Kantei) at the World Economic Forum (WEF) Annual Meeting project in Davos, Switzerland, in January 2013, Empire Japan was again chosen to be a content producer for the Annual Meeting of the New Champions, otherwise known as Summer Davos held in Dalian, China.

For this amazing event, Empire was responsible for the core elements such as an event emcee, content producing and stage direction. Everything from titles, themes, copywriting, speaker liaison, stage direction and production were managed by the Empire team. The president of Empire Entertainment Japan, Theodore Miller, had the honor of being selected by the Prime Minister’s Office to serve as the event emcee throughout the night, presenting and interviewing the roster of distinguished speakers. One of the evening’s highlights included a speech and facilitated interview by Miller of Mr. Hakubun Shimomura, Minister of Education, Culture, Sports, Science and Technology, and Mr. Yuki Ota, Olympic Fencing medalist and Tokyo 2020 Bid Ambassador. Both Minister Shimomura and Mr. Ota had just returned from Buenos Aires, where they played key roles in helping Japan and Tokyo secure the 2020 Olympic bid, and newspapers on the day following the event announced that Japan’s Prime Minister had decided to appoint Mr. Shimomura as Minister in charge of the 2020 Olympics.

Other speakers at Summer Davos’ Japan Night included: Mr. Ichita Yamamoto (Minister of State for Science and Technology Policy / Minister of State for Space Policy / Minister in charge of Information Technology Policy), Mr. Yasutoshi Nishimura (Senior Vice-Minister of Japan’s Cabinet Office), Mr. Klaus Schwab (Founder and Executive Chairman, World Economic Forum), Mr. Yorihiko Kojima (Chairman of the Board of Mitsubishi Corporation), Mr. William Saito (CEO and Founder InTecur), Mr. Yoshiaki Fujimori (President and CEO of LIXIL Corporation), Mrs. Lin Kobayashi (Founder and Chair of the Board of International School of Asia, Karuizawa), Mrs. Nancy Singleton Hachisu (Author of the best-selling book “Japanese Farm Food”).

Empire is proud to serve governmental organizations throughout the world with creative and production services for their leadership forums and conferences and is a leading producer of Head of State events.

With the designation of Tokyo as the location for the 2020 Summer Olympics, Empire’s Tokyo-based division is uniquely positioned to serve global brands and clients with their future events, hospitality and Olympic activations.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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