LA BOO Website Launch with Supermodel Cara Delevigne
On September 27th, 2013, Start Today CO., LTD., which manages Japan’s largest and most frequently-visited fashion shopping site “ZOZOTOWN”, launched a new online fashion site targeting young women called “LA BOO.”
To achieve maximum exposure, the client sought to secure on the most recognizable faces in the fashion world today, international supermodel Cara Delevigne. Empire’s Asia division negotiated for and contracted the world famous supermodel and also coordinated the arrangements for the photo and video shoot in London.
Using a top notch shooting crew, the television commercial, along with an outdoor campaign and a tie-in with Japan’s iconic mascot “Fu Nasshi,” the LA BOO campaign yielded excellent response across the board and has exceeded all of the clients goals.
Check out the commercial here: http://www.youtube.com/watch?v=Jz81YyowP_Y
Empire is a leading source of talent for advertising and marketing campaigns across all platforms.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
