First Lady Michelle Obama's United Nation's General Assembly Luncheon for the Spouses of Visiting Heads of State

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September 1, 2013

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First Lady Michelle Obama hosted a luncheon at the Studio Museum In Harlem for the spouses of visiting heads of state in town for the United Nation’s General Assembly. Along with Obama and Teresa Heinz Kerry, wife of Secretary of State John Kerry, 50 first ladies from around the world toured the museum, dined on a special meal created by chef Marcus Samuelsson, owner of Red Rooster in Harlem, and enjoyed performances by television and Broadway star Audra McDonald, The Dance Theatre of Harlem and the LaGuardia School musicians. The Studio Museum of Harlem was selected for its historical and cultural importance; “There’s a reason why I wanted to bring you all to Harlem today,” Obama told her guests. She said the neighborhood “is infused with a kind of energy and passion that is quintessentially American,” which acts as “a thread that connects all of us here today, no matter where we’re from or what language we speak.”Performances by children from the Dance Theatre of Harlem and The Fiorello H. LaGuardia High School of Music & Art and Performing Arts inspired audience to remember the importance of youth and the first lady encouraged the women in the room to use this “opportunity” to share ideas on improving the lives of women and children in their respective countries.The First Lady went on to encourage dialogue stating “Don’t be shy, make sure that you talk to the ladies at your table about the great work that you are doing in your countries, because you are all doing some wonderfully powerful work. Ask others about what they are doing in their countries.”

Empire provided all décor, design, production, stage and talent management and logistics for this important diplomatic initiative. Empire is proud to serve the White House and U. S. Department of State and to have been chosen to support this historical event.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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