BIG EAST Basketball Conference Media Day Livestream
For the first time in college league basketball history, The BIG EAST Conference hosted Media Day for the men's and women's college basketball teams on the same day. To bring this carefully-watched event to a wider audience, Empire was contracted to produce a livestream webcast of both conferences. The conference kicked off at The Chelsea Piers Lighthouse and included star college players and nearly 300 members of the media.
The event was webcast live on www.BIGEAST.com and can be viewed via the link below.
https://new.livestream.com/bigeast/mediaday
Empire served as the webcast producer including technical production and creative direction. Empire is a leading producer of live webcast and broadcast events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
